Fantastic response to the new Politura range
How was the Politura microcement launch received?
Launching a new product is always nerve-wracking, however much research and development goes into it. So when we launched Politura microcement, we waited for the feedback with the usual trepidation.
We knew it would perform, because we had tested it to destruction in our labs. We also knew it looked the part; otherwise there would be no point launching it. Even so, after all the preparation and spot tests, we still didn’t know if our customers would like it. After all, remember the trouble Coca-Cola had with its new recipe?
Designed with the contractor in mind
Don’t get us wrong: we know we have a great product. We designed it with both the contractor and the client in mind.
- Easy to apply, because it’s designed to go down smoothly
- No chatter marks
- Simple to use: just add water to the tub it comes in
- Can be supplied in neutral, so contractors colour only what each job needs
- Quick to install: a 2–3 day system instead of the usual 4–5 days
- Hard wearing: Politura is based on extremely hard quartz, with no soft calcium carbonate
It’s versatile, too:
- Choose from 27 colours
- Suitable for floors and walls
- Goes over concrete, self-levelling compounds and timber (for tiled floors and walls, we now recommend lifting the tiles, or using ErreLAB)
Four finishes from just two products:
- Salt and Pepper
- Smooth Polished
- Smooth Linen
- Textured
Cost effective: mid-range on price, with no stocking levels.
A range of sealers: impregnators, acrylic, carbon based, polyurethane and epoxies.
But what would contractors actually using it think?
We’re delighted to say the response has been overwhelmingly positive, both here in the UK and in Europe. Experienced floor layers are switching for two main reasons. First, the product is smooth. Second, it leaves no chatter marks, thanks to carefully selected sand grains.
The best response, however, came from Silviu Damian of Avantgarde Tiling. He is a well-respected flooring contractor whose projects include the McLaren building. After independent tests, he praised its excellent adhesion and impressive durability:
“If I were to describe the Achtis Politura range as a car it would have to be the Bugatti Veyron. In my opinion it is the best microcement product on the market today. Not only is it a two to three day system it is also incredibly easy to use and outperforms every other micro we have tested by very impressive margins.”
For more information, see our Politura range, or call 01472 240 340 to order a free sample.